IFly, an indoor skydiving experience where free-fall conditions are simulated in a vertical wind tunnel, is coming to El Paso.
The company, which has more than 35 sites around the world, plans to open its first El Paso location on the Westside in Montecillo at 430 Vin Rambla, according to planning documents filed with the city.
iFly has not made an official announcement yet, but executives are scheduled to present the plans for the 4,967-square-foot facility to City Council on Tuesday. The company is asking the city for a tax incentive package that totals $162,863 over three years.
“It is really minimal when you look at the investment iFly brings – about $12.4 million,” said Jessica Herrera, the city’s economic development director.
iFly is the latest entertainment company to expand into the El Paso market and test the depth of El Pasoans pockets and appetite for entertainment. It will be located next to Topgolf, which opened last January. Dave & Busters, another big entertainment company, opened one of its sports bar and arcade centers at Basset Place in April 2016.
“Markets like El Paso have done very well and proven themselves,” Herrera said.
She added, “You get a catalyst like Topgolf, and the success it has garners a lot of attention from other entertainment type of retail.”
Flix Brewhouse, a theater chain that combines a movie theater with a microbrewery, announced earlier this year that it will open in Northwest El Paso in late 2018 or early 2019, and it’s rumored that Great Wolf Lodge is planning to open one of its indoor hotel waterparks in El Paso.
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