Goibibo’s superstar ambassador, StudentUniverse ramps up marketing, and more…


This is a roundup of product news and announcements for travel marketing in April 2017.

Monday 10 April 2107:

Goibibo signs celebrity for summer and social

  • Indian OTA Goibibo has signed Bollywood superstar actress Deepika Padukone to kickstart its summer campaign and to promote its GoContacts social network. Goibibo hopes the tie-up will increase awareness of online hotel bookings in a market where offline still dominates.  Deepika Padukone, its first ever celebrity brand ambassador, has 18 million Twitter followers, 16.4 million on Instagram and 33 million on Facebook.

StudentUniverse ramps up marketing

  • The Flight Centre-owned youth travel brand is working with YouTube “influencer” Bash The Entertainer for a series of videos to promote the service. The activity coincides with partnerships with tourism organisations in Australia, a tour of UK universities and sponsorship of exhibitions.

Rich Media Exchange launches in UK

  • The US-based travel content company has made its database of videos and photos available to UK intermediaries and suppliers, overseen by sales and marketing director in the country, Josephine Bellanca. RME has 500,000 images and more than 2,000 videos available for use.

NB: Travel marketing image via Pixabay.

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