VisitBritain strikes Alibaba partnership, Expedia joins Alexa craze, and more…


This is a roundup for product news and announcements for travel marketing in tourism and hospitality for December 2016.

Monday 5 December 2016:

VisitBritain strikes Alibaba partnership

  • The UK’s tourism marketing organisation will work with Alitrip (Alibaba’s travel division, now known as Fliggy) and Hainan Airlines on a series of projects to attract more Chinese visitors to the country. A “virtual British marketplace” will be created on Fliggy to showcase destinations and experiences.

Thursday 1 December 2016:

Expedia joins Alexa craze

  • The online travel agency is using Amazon’s Alexa-enabled device Echo so that travellers can ask questions regarding a hotel booking, flight status, loyalty points and car hire reservations. Other Alexa-powered products with the same functionality include the Echo Dot and Amazon Fire TV.

Ixigo nabs more one-click airlines

  • Musafir, Kiwi and Spicejet will distribute their flights through the trael search engine’s desktop and mobile services, using the one-click tool (Instant Booking-esque) for customers. The trio join the likes of Jet Airways, Lufthansa and Emirates on the portfolio of carriers allowing Ixigo to handle bookings.

LATAM Airlines Group performs with EveryMundo

  • The Latin and South American carrier group will use EveryMindo’s AirTRFX platform to push its product inventory into online search results. The tool will be used for the US-facing editions of its website, covering English, Spanish and Portuguese.

NB: Travel marketing image via Shutterstock.

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