Sabre wants agents to sell (literally) everything but the kitchen sink to travellers


The world of ancillaries has gone up a gear with the introduction of, well, everything for travel agents to try and up-sell to consumers.

Sabre has struck a deal with YouArrive so that its network of travel agents can offer nearly half a million products to customers as they book a flight or hotel.

YouArrive content will now be available on the Sabre Red Marketplace, including items as diverse as toiletries and gadgets, to camping gear and, err, breathalysers.

The idea is that travellers can pre-order products that they do not necessarily already have or want to take with them on a flight (such as a tent, food or cooking equipment) and have them delivered to their destination.

The system also works by allowing customers to log in after they’ve booked through an agent, using their PNR number, to again get access to products but with recommendations based on their trip information.

Deliveries are set for a specific date (such as arrival, or during a stay), including on-board cruise ships.

As with other ancillary sales, agencies get a commission on each item sold.

YouArrive founder Seamus Brodie says:

“Any traveler can now order products through their travel provider and have those goods delivered direct to their destination. Parents can order diapers and have them waiting at the resort; business travelers can order projectors for the big presentation and have it waiting for them at the meeting.”

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